Although we may all be battling with increasing debt and financial worries, it seems that Brits are not going to cut back on their beauty routines, as we spend more than anywhere in Europe.

According to the European Health and Beauty Retailers report, the average Brit spends £295 a year on beauty products compared with just £220 in Spain.

Report co-author Carol Ratcliffe said “The British are the biggest spenders in the EU. We spend 43% more than the average European. The British are certainly happy to splash out on looking good.”